Top 5 tips for reluctant social media users
Yesterday I posted about how easy it is to fall into a lull with social media for your business. Whether it is one more thing on your to-do list or a dislike of the platforms themselves, the reasons for losing your enthusiasm are good ones. But the reasons to persevere as an entrepreneur and business owner are even better! To help get you into the flow with your social media efforts here are my top 5 tips on how to approach social media when you are not feeling the love.
1. Use it for your own needs and do not let it use you!
This is a hard one to practice, but always keep in mind what you are trying to achieve by being on social media that day, week and month. Connect with your audience and other businesses but don’t let their posts bring you down. And do not get trapped in there looking at holiday snaps and waste precious time you could be working on your business. Be a creator not a spectator.
2. Choose the right platform
Guess what? You might not be good at using all types of social media. Even though I’ve had my personal twitter account since 2006 it is the platform I least like. So if Instagram is where you naturally hang out or Facebook is your thing then go with that. But also think about where your audience might be. For example, you don’t want to rule out Pinterest if it is somewhere your ideal customers might congregate. When starting out in your new business it is good to try a few platforms and see what results you get. Don’t take on so many that it is infeasible, but don’t isolate yourself on one without giving the others a go. No one should ever put all their eggs in one basket.
3. Post in a timely manner and find a rhythm that works
Know the best days and times to post for your audience. For many businesses this may be Monday through Friday. But it will vary depending on who you’re targeting, so do your research. For example, I built the Puppy Tales Facebook page (through its biggest growth period) on one update a day, Monday to Friday. Lots of people advised I should have done many more updates, but I could handle that amount (with two young kids) and it worked for my followers.
4. Use a scheduling tool so you don’t have to be on social media everyday
We all want to make posting to our business social media accounts easier and more focused. The best way to do this is to plan ahead! There are lots of scheduling tools out there that allow you to create a list of status updates all at once (Sunday nights are a great time). They then get released at certain times throughout the week. This is especially helpful if your audience is in a different timezone, or if you want to hit a certain hour when you’re often not available. There are plenty of scheduling tools to choose from such as Hootsuite, Buffer, Tweetdeck, Tailwind and ScheduGram, so find one you like. Bonus tip: Scheduling is great for social media productivity, but it is still a good idea to supplement these updates with on-the-fly content (as natural and emotional updates that share breaking news or your current mood are always great to see).
5. Craft a place you would want to visit
Don’t think about your social media pages as a drag, or something that requires updates according to the textbook social media advice. Be yourself and create a home away from home that people love to visit. Give them great advice, interesting links and images, and share a little bit of yourself.
I hope these two posts help you find some inspiration for your social media accounts and think more about why you should be using social media for your business. And remember, at the end of the day you are trying to strengthen your connection to your customers, not to Facebook or Pinterest.