Is your business in a social media funk?
I’m finding it tough to get back into social media.
I decided to take a break from social media in the lead up to Christmas and even though the ham and pudding have long been devoured I’m only just gaining enough momentum to post. I have to admit I am not a natural online sharer. Talking to people in person is my strength and what I enjoy. Seeing their reactions to what I say, observing their body language and talking about things in more than 140 characters – that’s what excites me.
So why am I coming back? As a business entrepreneur I know what power social media can bring to any business. The audience of over 200,000 people that I amassed with my previous business — Puppy Tales — allowed me to scale my message and take it to people far beyond those I will ever get to talk to in my lifetime. And that matters to me because I believe my message matters.
I have been chatting with a few clients about this lately and I totally understand their resistance to using social media or being unmotivated to post. The issues are obvious:
- Social Media can be a MASSIVE time suck.
- It can lead to a lot of bad feelings around comparisonitis – everyone’s life and business looks so amazing through a camera lens.
- You’re never actually in the moment because you are always trying to document it.
- The services have annoying terms and privacy policies.
- You end up being more connected with those online than those sitting next to you.
- It feels pointless if no one is seeing your posts thanks to the latest algorithm update.
- You just don’t know what to post – what if people don’t ‘like’ it!
Social Media and Business
Right now my new online home — Lisa Kate — is definitely in its social media infancy and I know it will take time to build it. But my previous business, Puppy Tales, showed me the power these platforms can bring to a fledgling brand. I went from starting a little dog blog and shop with a few hundred readers to being contacted by brands from all over the world to feature their content and products in the hope they would be able to connect with my audience.
This taught me firsthand what all small business owners hope for: in today’s connection economy barriers to entry are low and you can spread your message far and wide if you are willing to put in the time and effort. Sometimes you can even do it more successfully than the big brands!
So I wanted to come back with a list of reasons that will encourage you to use social media for your business and some tips on managing it for your business.
Why is social media necessary for your business?
Social media isn’t just good for your business, in today’s business environment it’s a core tool to help your business grow and succeed. Why is it so important?
- You get exposure for free! Sure, you have to pay with your time and effort but the basic premise is that you get to create a presence inside a platform that billions of people use everyday. Be where the eyeballs are baby!
- You get to showcase your brand and personality. Increasing brand awareness at little to no cost is a fantastic benefit.
- You get to hear what real people say about your brand, your products/services and your content.
- You have an opportunity to find new followers and turn them into loyal customers.
- You can target and learn more about ideal customers through demographic-based information in your social media analytics.
- You also have an open communication line straight to your customers, so you can stay in contact by providing great content, giveaways and offers. They don’t have a chance to forget you.
- You can increase your website traffic (this is a big one) and your web presence, improving your Google results and ranking.
- It levels the playing field as all profiles on these platforms are the same. This allows you to minimise your marketing costs without sacrificing quality.
I hope some of these benefits resonate with you, and give you a little inspiration to log back in, start posting updates and be part of the conversation. To help with those next steps, check out the second post listing my top 5 tips on how to approach social media when your motivation wanes.