Better business, better lives
We know the face of business is changing. Changing because of technology, new ideas and access. But we also know there is an evolution going on in terms of what business should be. No longer is it just a way to build financial prosperity, it’s a tool that can help us all live better lives in real human terms. Lives that fulfil us, inspire others and contribute to our planet.
The world faces many challenges right now, including inequality, poverty, warfare and climate change. For a long time business has contributed to many of these issues. It has been at odds with what is good for us and our planet. A focus on maximising profit and output has moved us closer to the edge of a cliff. And while we have overcome many of the obstacles of the 20th Century with our industrialised approach, we now need to find a new path away from the cliff so we can continue to scale the mountain of human potential and live authentically meaningful lives.
Why do businesses have to help change the world?
Our work is our impact on the world. It is what we spend our days, weeks and years devoting our time, ideas and energy towards. In addition to this, as business owners we have a responsibility to lead. Business ownership is about leadership. Leadership of our business, our lives, and our family’s lives. Leadership of our message. Of our why. When we start our own business – no matter how small – we have something we want to stand up and say. Something we need to add to the conversation.
How does this relate to you?
I know you are here as you not only want to build a business but you want to change your life and the lives of those around you for the better. We are talking about purpose, contribution, happiness, creativity, connection, health and love. Business in the 21st century must be about these things for us to not only be happy but for us to survive the challenges that we all face.
What is Better Business?
Better Business is about having real relationships, meaningfully enhancing lives, elevating human potential and creating real wealth in ways that matter, endure and inspire.
Better business is of course still about making money. But profit is not its core aim. It can’t be, as that is when bad decisions are made. Profit is a constraint that must be met for people to spend their lives doing the work, but it is not at the core of the work. Better business leads to financial wealth but at the same time fuels our relationships, creativity and our impact for good. It optimises for lives lived well.
Better Business is not just social enterprise, charity, sustainability reports or statements of ethics. It is more than this. It is a capacity to create a framework that allows businesses to have a real impact on human prosperity and a nation’s well being. This will involve new measures of success that go far beyond profits, output and shareholder values.
Better Business is about working together to make sure the output of our economic endeavours improves our world.
At its core are four factors:
Contribution: This starts with understanding our customers needs so we can deliver them real value in exchange for money. Real value means leaving them a better person for having had contact with us, whether that is through our services or products. But contribution moves beyond our customers to our family, friends, community, networks, environment and society. Contribution does not have to be on a massive scale to make a difference. It can be some of our time, in the initial habits and practices we build into our business from the start, or contributions of money to programs and charities that align with our vision.
Accountability: By this I don’t mean consequences, I mean a willingness to own our actions, decisions and results regardless of the circumstances. This extends from choices we make in our businesses through to the economic and social systems that we rely on that to some extent maintain inequality and injustice. It is through the recognition of these systems and a pursuit of a better way, that progress can be made.
Fulfilment: A business that fulfils us personally, morally and creatively is something we all dream of. Crafting a business that is based on our purpose allows us to easily endure the rollercoaster ride that is being an entrepreneur.
Inspiration: Encapsulated in our responsibility to build Better Businesses is inspiring others to do the same. To get people thinking about the guiding principles by which they will live and work is how to effect change.
How to get involved?
Around the world economists in government institutions, universities and agencies are re-imagining a new global economy. We’re also witnessing economies with new ideas rising up like the “Sharing Economy”, “Indie Economy” and the “New Economy”. You can feel the shift that is happening and you know that Better Business is not only needed but just makes sense — that is why you are here!
Breaking old rules and challenging the status quo is not easy. So standing together and supporting each other not only makes our path easier but is also what Better Business is all about.
No matter how small or large your idea I am here to help you create and build a business for the 21st century. One that envisions the positive impact you want to have on the world. It all starts by asking yourself:
“What is the impact I want to have?”
As you can tell this is at the core of how and why I have built my own business and it is truly at the heart of all I do. So if you would like to chat more about building a Better Business or just getting more information please email me.
I know you are here to make a difference – build a business that is a force for good.